Credits: Senior Vice President, Marketing, Freeform
As Senior Vice President of Marketing for Freeform, TRICIA MELTON leads the creative marketing vision for the network and spearheads the strategic execution of all marketing activities across linear and digital platforms. She also oversees all on-air and off-air marketing, in addition to integrated marketing, audience development, franchise and brand management, as well as promotional partnerships. She reports to Tom Ascheim, President, Freeform.
Melton arrived at Freeform after most recently serving as Senior Vice President of Entertainment Marketing and Branding for TBS, TNT and Turner Classic Movies (TCM) where she supervised high-profile, innovative and socially driven marketing campaigns including, but not limited to, TBS’ comedies Cougar Town, Family Guy, American Dad, and their late-night show Conan. Not only was Tricia a pivotal player in the TBS comedy-centric rebrand, she also led award-winning marketing initiatives for some of the biggest hits on cable, including The Last Ship, Legends,The Closer, Rizzoli & Isles, Falling Skies, Major Crimes and Dallas for TNT. She also led the brand strategy refresh for TNT as they refocused on drama.
Prior to Turner, Melton served as Vice President of Marketing for Lifetime Television where she was responsible for all aspects of consumer, affiliate, ad sales and synergy marketing for Lifetime, Lifetime Movie Network and Lifetime Real Women.
Before Lifetime, Melton served as Vice President of Marketing for Oxygen Media and developed the network’s brand strategy as well as the first ever Super Bowl ad completely targeted towards women, which won a Whitehouse Project Award for positive portrayals of women in the media.
Melton’s other positions included Vice President of Marketing for Food Network where she oversaw all marketing initiatives, including branding and advertising, national consumer promotions and programming stunts; Vice President of Marketing and Promotions for Channel One Network in New York; and the Whittle Educational Network, a division of Whittle Communications.
Melton holds a bachelor’s degree in English Literature from the University of Montevallo in Alabama and has advisory board positions with PromaxBDA, the Advertising Board, University of Georgia, Peabody School of Journalism, and Melinc.