What does producing look like when audiences expect more than just something to watch? Today’s most successful creator-led shows on YouTube aren’t just built for passive viewing; they’re designed to spark conversation, fandom, participation, and community in real time.

In two solo conversations, Michelle Khare and Brittany Broski will discuss how they approach storytelling for modern audiences, from eventized viewing and unconventional interview formats to building trust and loyalty through authenticity and direct engagement. Together, the conversations will explore how YouTube’s creator-producers blend premium production with internet-native instincts to build global audiences that feel personally invested in the content.

As the boundaries between television, digital media and online communities continue to shift, this session offers a candid look at the creative and strategic thinking shaping the next era of entertainment.