Sponsored by Delta

Whenever someone asks to describe “What does a Creative Producer do?”, the response should be this: “How much time do you have?”

The two-word title – Creative Producer – only partially captures what these people do day-to-day.

A creative producer is constantly searching for material, but also must be an avid researcher, a tireless advocate, a loyal partner, a patient therapist, a wily troubleshooter, and everything else that comes up from pitch to post.

As the demand for content increases exponentially, the non-writing creative producer is vital to the success of any given show.