Please join us for a screening of work by finalists in the Produced By Conference's second short film and webisode competition. Winners will be announced the following evening at the kick-off party on The Culver Studios lot.

Celebrate and network with fellow attendees and Producers Guild members on the Culver Studios Lot in Culver City. Catering provided by Mario's Catering.

Kick off the first day of the Conference by joining PGA leadership and your producing colleagues in welcoming domestic and international Film Commissioners to the Conference, in an event co-sponsored by Cast and Crew Entertainment Services.

A successful feature production is guided by the relationship between producer and director. Sometimes that relationship is a smooth one; sometimes it's rocky. Of course, on-set collegiality is not always synonymous with great filmmaking, and creativity can thrive within fiercely contested terrain! Acclaimed producer Bruce Cohen, Larry Gordon and Douglas Wick join moderator David Picker for a frank and wide-ranging conversation, taking aim at the moving target of the producer/director collaboration, in all of its volatile, unbounded glory. Who knows where this might go?

The sheer breadth and quality of scripted television programming available for today's audiences is staggering. Executive producers from today's most successful programs share their experiences in the high-intensity world of episodic and long-form television. Learn how these storytellers get their shows off the ground, build a successful cast, balance the needs of the network with those of a passionate writing staff and make crucial adjustments to ensure continued creativity.

Tax incentives drive smart business decisions and often determine whether or not a project actually gets made. But the varying state legislation and regulations can make navigating these waters unduly difficult. This panel provides the latest insights on the incentives available to producers. Our experienced experts will provide their sound advice about the right questions to be asking in order to assess the best tax incentive for your next production. 1.25 CLE General/Professional Practice Hours pending approval in CA and NY.

Few individuals over the past quarter-century have made an impact on the global media landscape like producer, entrepreneur and philanthropist Ted Turner. From his early championing of the possibilities of cable television to his chairmanship of the United Nations Foundation, Turner has demonstrated an uncanny sensitivity to the messaging potential of media networks and a firm commitment to progressive, egalitarian and humanistic ideals. In this extraordinary session, the Produced By Conference invites Ted Turner to share his perspective on the complex relationship between media and its global audience, and offer insights on how the producing community can leverage its skills in the pursuit of a more perfect world.

Content is no longer a discrete single-platform experience, but an expansive and immersive one, unfolding not only on film and television screens, but within webisodes, blogs, games, comic books and theme park attractions. It takes a savvy producer to assess and manage the wealth of multi-platform possibilities available to a great story, as well as finesse the final deal. The discussion between these distinguished panelists will help producers and content creators understand the unique requirements and limitless possibilities of multi-platform exploitation.

Mobile media is transforming the cultural landscape. As a producer, you'll want to take advantage of the newest innovations in order to successfully create, distribute and monetize your mobile content. At this session, experts in fields across the mobile spectrum from carriers, to hardware, to creative come together to explain the elements of successful mobile programming. From state-of-the-technology to state-of-the-deal, we'll review key strategies for this rapidly growing platform and learn how to create an enhanced mobile experience that seamlessly integrates into your audience's day-to-day lives.

While international co-production incentives are one avenue American producers often consider when shooting overseas, there are many aspects of sales, production and distribution a producer should take into account when embarking on the road to a co-production deal. Join this gifted group of worldwide negotiators who are brokering some of today's most successful partnerships, for a straight conversation on global finance. 1.25 CLE General/Professional Practice Hours pending approval in CA and NY.

General Lunch and Exhibition Showcase

Make plans to stop by the AT&T Showcase on Stage 8 during the Produced By Conference for a glimpse into the future of media, and experience new technologies that will change how we live, work and play. The AT&T Showcase will feature emerging concepts in communications, as well as live demonstrations of innovations in development, including: A groundbreaking social networking app offering a single log-in for Facebook, MySpace and Twitter, as well as RSS feeds from 35+ news sites and the ability to update and interact with all of your social networks simultaneously. Speech recognition, touch controls and laser projection-enhanced mobile devices of the future. A virtual gathering of friends watching the big game or a movie, with all the back-and-forth banter included. The AT&T Showcase will also feature an Internet café, so attendees can access complimentary Wi-Fi. You can learn more about any of the technologies you see at www.att.com/innovation or by visiting the AT&T Showcase in person. We hope to see you there!

The replacement of 35mm projectors with digital equipment has literally upended both the old-fashioned indie release model and the cinema experience for both producers and consumers. From virtual red carpet premieres and talent Q&As, to LIVE 3D Simulcasts and big-screen gaming, Cinedigm's digital theatrical distribution allows producers and talent to connect with fans in ways that have never been utilized before. Learn how to take full advantage of the global digital cinema conversion on interactive theatrical distribution opportunities, revenue downstreams and release opportunities. Learn from Cinedigm's experienced team and outside producers how you can benefit from this rapidly-evolving model. Open to any registrants who wish to attend (open seating on a first-come basis).

The opportunity to create entertainment for a national or global audience is a great privilege and a great responsibility. The films, television programs and new media projects created by producers have the power to move, inspire, and excite action. Sponsored by the United Nations Foundation, this special session will highlight the lifesaving work of the UN, and offer ways producers can help shine a spotlight on the world's toughest challenges. Open to any registrants who wish to attend (open seating on a first-come basis).

The script may be the blueprint of your story, but the budget is the blueprint of your production. The decisions you make as you fill out your line items will directly impact what you are able to achieve through your storytelling. Every production today stretches their budget to put as much money on screen as possible. That goal is always within your reach, if you use realistic and responsible budgeting techniques. With the help of the professionals from Movie Magic, you'll be well on your way to making the most of your creative opportunities. Open to any registrants who wish to attend (open seating on a first-come basis).

Creating and sustaining 'tentpole' franchises has become one of the most important priorities of studios and distributors. This unique, top-notch session assembles some of the industry's most successful and prolific producers for a high-powered discussion on the nature of the contemporary blockbuster, including the challenges inherent in developing, budgeting, shooting and delivering these mega-blockbuster motion pictures.

With rapid advances in digital technology and social networking, the barriers for entry for creatively ambitious storytellers has never been lower. This panel of innovative and fearless indie filmmakers and entrepreneurs takes a look at some of the recent game-changing developments, including social media, digital distribution platforms and day-and-date releasing. Learn not only how to create customized marketing and distribution strategies unique to your project, but how to find, engage and cultivate your audience. 1.5 CLE General/Professional Practice Hours pending approval in CA and NY.

Hear from the producers of shows including Curb Your Enthusiasm, Modern Family, Friday Night Lights, Party Down and Southland about the new strategies and tactics they are utilizing to reshape the TV production landscape in delivering high quality, low cost programming. These producers have re-defined the production toolbox by using innovative workflows, hybrid production strategies, and technological innovation. Constantly refining new techniques in support of bold creative visions these leaders are here to share their expertise and experiences in delivering great programming in the context of today's economy.

As one of our era's most farsighted and colorful entrepreneurs, Mark Cuban is rewriting the rules of the entertainment industry. A pioneer for much of his career in the new media space, Cuban's current ventures, such as his vertically-integrated company 2929 Entertainment, are now making a bid to upend the traditional models of film and video production and distribution. In this special Conversation, Cuban will in his legendarily accessible and unfiltered fashion discuss his vision for 21st century entertainment, assess the creative and entrepreneurial risks that face today's producers, and analyze the consequences of the ongoing collision of storytelling and digital technology.

Fox's landmark series and the longest-running comedy in TV history, "The Simpsons," has inspired a devotion that is unsurpassed in the annals of American popular culture. Key to the program's longevity has been the consistency of its unique voice, from its very beginnings to its current status as a multi-platform brand extending into film, games, merchandise and numerous other media. For this remarkable conversation, series producers James L. Brooks, Al Jean and Matt Selman join the Produced By Conference to discuss the challenges and rewards of producing and sustaining The Simpsons over the course of its 20-year tenure as America's unofficial funhouse mirror.

Corporate brands can be incredibly important partners in the production and marketing of feature films. Key players driving innovations in creative brand integration and product placement will discuss elements of deal-making, execution of the deal, expectations of corporate partners, strategies for maximum market penetration and audience development.

Join us for the last shot of the day! Network and mix it up with fellow attendees, sponsors, speakers, exhibitors and producers! It's a great chance to build on the connections you've made throughout the day, and make new contacts with potential colleagues and partners. The Martini Shot Mixer is Co-Sponsored by Wexler Video and the LA Street Food Fest, and features a selection of the city's hottest gourmet food trucks, cocktails and tunes.

As two of the most respected producers working today, Marshall Herskovitz and Mark Gordon are in a unique position to assess the nature of the challenges that face the producing profession today. In this no-holds-barred Conversation, Gordon and Herskovitz present a frank, funny and freewheeling picture of the producer's changing role in the industry, encompassing film, television and new media. This is the straight dope - check your illusions at the door; sacred cows enter at their own risk!

The digital space is constantly evolving - from an alternate venue for established film and television content, to a thriving creative environment in its own right. Digital delivery now promises a more direct and personalized relationship between storytellers and their increasingly engaged audiences. This forward-looking panel will engage with creating content that is native to online and mobile platforms. What are the new rules? What are the viable business models? As the long-awaited convergence of traditional and new media gradually takes hold, learn how producers can best position themselves to take advantage of these new opportunities. 1.25 CLE General/Professional Practice Hours pending approval in CA and NY.

Join some of the most respected experts in live entertainment for insights into this unique and highly demanding field. Covering the arenas of music, sports, variety and awards entertainment, this 'lively' discussion will enlighten emerging and experienced event producers to the pitfalls and rewards of live production.

It's official: 3-D technology has definitively changed the game of entertainment production, and it's the hottest thing in media. Audiences have spoken... and they love 3-D. Sci-Fi/Fantasy! Horror! Reality! Concerts! Animation! Do the "rules" of 3-D storytelling change with different genres? Numerous clips supplement the fresh perspectives of some of the best 3-D storytellers working today in this informative and immersive discussion.

The creativity you put into developing your independent film script is rivaled only by the creativity required to finance that project. How do successful independent filmmakers make their cases to potential financiers? This wide-ranging discussion will cover all the elements of today's multi-faceted financing landscape, from 'soft' money, banks, film funds, equity investors, to sales agents, attorneys and marketing partners. 1.25 CLE General/Professional Practice Hours pending approval in CA and NY.

As national and global audiences grow in diversity and complexity, stories with diverse content are becoming an increasingly important element of studio slates and network schedules. At the same time, stories with diverse elements face an uphill struggle in the current industry marketplace. This panel brings together a collection of renowned producers to discuss their approach to overcoming these inherent obstacles through challenging script development and savvy project packaging.

General Lunch and Exhibition Showcase

Digital projection is literally changing the way we see movies. Texas Instruments' Digital Light Processing (DLP) technology is at the forefront of digital cinema imagery, breaking new ground in terms of image quality, brightness and flexibility. In this workshop, facilitated by Reiner Doetzkies, Director of Technology, DLP Cinema, attendees will learn about what digital projection will mean for producers in terms of their creative goals and logistical needs, and discover how the technology offered by DLP Cinema can take a production to the next level. Open to any registrants who wish to attend (open seating on a first-come basis).

A project can be saved or lost in the post-production process, which is why its essential to have the best possible people and tools at your disposal in post. With today's multiple camera formats, frequent reliance on visual effects and sometimes complicated workflow patterns, being a master of your own post-production process is more important than ever. This session is designed to provide you with hands-on knowledge and useful solutions to post-production challenges, including an overview of the latest technology from Avid to make editing easier, faster and cheaper. Open to any registrants who wish to attend (open seating on a first-come basis).

With ten much-beloved animated features to their credit, it's fair to say that no one does it like Pixar. With an eleventh classic on the way this summer, in the form of Toy Story 3, this session takes an in-depth look at the rigorous precision the studio utilizes in maintaining the quality of its product across multiple platforms. Toy Story is no longer just a film franchise; it's a universe that remains consistent online, in theme parks, games and even in consumer product campaigns. Sit down with the Pixar team producing Toy Story 3 media - in all of its incarnations - and learn about the unique process and methods the studio uses to breathe life into its world across the entire media spectrum.

A lot of people think they have a great idea for a reality show. And back in the twentieth century, you might have been able to sell a show with only a logline, a treatment and your rep. Today, the rules have changed. This session explains what makes an idea worthwhile, how to position yourself so that you can't get cut out of a deal, and most importantly, what it takes to sell a show. We'll focus on "Talent & Tape," finding and locking-up on-camera stars, and the expectations, conventions, tricks and traps that come with making a compelling "Sizzle Reel" to demonstrate your creative vision. 1.5 CLE General/Professional Practice Hours pending approval in CA and NY.

All of us have a role to play in solving the climate change crisis. But as producers, we are not just limited to the practices within our industry. Producers have the opportunity to communicate to the culture as a whole. What is the producer's role in taking the message to the 'unconvinced,' from the level of production sustainability, to the general public with not only the content we create, but ultimately to our government? Don't miss this urgent, inspirational and visionary conversation with some of the leading experts on the topic.

A producer needs a team-not just for moving a project into production, but increasingly, in developing his or her career as well. As a result, more and more producers are seeking (and benefiting from) relationships with agents, managers, sales reps and lawyers. This panel brings together professional representatives from these fields to go over the basics: How can an agent, manager or lawyer help take a producing career or a project to the next level? What should a producer be looking for in a representative? What are the right questions to ask, and what are the answers that you should be listening for? 1.25 CLE General/Professional Practice Hours pending approval in CA and NY.

Join this first-ever PGA "town-hall" meeting with an all-star group of producers and industry experts who will answer your questions on any aspect of the craft and business of producing film, television and new media. You bring the questions both in-person or online and we'll provide the answers. This session is a live version of the new PGA's Producers Wiki - a collaborative online project. The Producers Wiki will exhibit the power of our membership -the world's leading knowledge base of media production expertise - by utilizing the PGA's website as an interactive tool whereby members can resource each other for production advice, information, job references, etc. This Session will help launch the Producers Wiki as an unprecedented pipeline into the collective knowledge of the world's most experienced producers.

Some projects get saved in post-production; others get damaged. How can you, as a producer, create a post-production workflow system that serves your team's strengths? This discussion brings together top professionals in the field to assess the post-production landscape, giving practical tips on what's possible versus what's affordable, challenges and opportunities of high-definition video, managing multiple formats, creative and inventive uses of visual effects and S3D, as well as what producers can do to best manage the complex post process and encourage constructive communication.