As president of Worldwide Digital Marketing for Sony Pictures Entertainment, Dwight Caines manages all aspects of digital campaign development for the studio's film titles on a global basis. In formulating website, media, and content strategies and integration of third party promotions, Caines develops interactive campaigns that activate consumer discussion and engagement across various mediums, including the Internet, portable and mobile devices, gaming platforms, social media, and emerging digital platforms. Caines also creates brand integration opportunities across theatrical campaigns for Crackle, Sony's online video venture, and interfaces with digital representatives from all of Sony Pictures' entertainment divisions.
As the strategic planner and lead creative executive for the studio in the digital marketing arena, Caines has worked on such films as the Spider-Man® franchise, Hancock, Quantum of Solace, Angels & Demons, The Da Vinci Code, Casino Royale, The Pursuit of Happyness, Ghost Rider™, Superbad, Men in Black II, Black Hawk Down, The Grudge, Identity, Underworld, Hitch, The Exorcism of Emily Rose, Kung Fu Hustle, and Stomp the Yard, among many others. Most recently, he lead notable digital media campaigns on The Vow and 21 Jump Street, and is currently overseeing the digital campaigns for Skyfall the 23rd Bond Adventure; The Amazing Spider-Man; and Men In Black 3 starring Will Smith and Tommy Lee Jones.
Caines joined Sony Pictures in February 1997 as director, Market Research, and quickly rose up through the ranks of that department, first to executive director and then to vice president, in just three years with the company. Caines was tapped to create the Digital Marketing Strategy department in February 2000. Caines began his online career in 1994 while working for Chase Manhattan Bank, where he played an instrumental role in the development of the company's online banking business by launching and managing the company's first call center dedicated to customers using the PC program Microsoft Money. For his dedication to service excellence, Caines was nominated for the company's prestigious Excalibur Award.
Caines studied at Syracuse University's esteemed Newhouse School of Communications, where he received a Bachelor of Science degree in Electronic Media Production. He began his career in the entertainment industry working on feature film and commercial productions in New York before segueing to ACTV Domestic, an interactive television production entity. As a member of the board of directors of The Entrainment Industry Foundation, Caines was instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, which raised over $100 million for cancer research.
Caines' work on digital campaigns has been acknowledged through several awards. For his work on Identity, he was honored with a Key Art Award, a Bronze Clio, and a One Show Award. His campaign for When a Stranger Calls received Media Week's Grand Prize of Excellence and Best Use of Internet honors. His work with Google on The Da Vinci Code Quest was equally honored by Promo Magazine. Caines was also nominated for a Key Art Special Recognition – Internet for The Pursuit of Happyness and a Key Art Award for his campaign for Casino Royale.
Dwight was honored with the 2009 iMedia Visionary Marketer Award at the annual interactive Entertainment Marketing Summit in Los Angeles. The Visionary Marketer Award recognizes an executive who has powerfully and effectively expanded campaigns from traditional to include interactive and immersive strategies that service movies or television while also advancing the role of interactive within all marketing. In 2010, Caines was named as one of The Internationalist magazine’s Internationalists of the Year. He is a member of The Academy of Motion Pictures Arts and Sciences.