Sessions & Attendee Schedule

Click on any session to get a full description and complete speaker information.

Friday, June 08, 2012
Time
Activity
 
8:30PM - 11:00PM
Kickoff Party at Sony Pictures Studios


Saturday, June 09, 2012
Time
Activity
 
8:00AM - 9:15AM
Welcome Breakfast

8:45AM - 8:50AM
Welcome Remarks

9:15AM - 10:30AM
A CONVERSATION WITH CHRISTOPHER NOLAN & EMMA THOMAS Sponsored by Kodak

Christopher Nolan and Emma Thomas talk with moderator Vance Van Petten about the creative demands involved in producing groundbreaking films including Memento, The Prestige, Inception and the Batman trilogy Of Batman Begins, The Dark Knight and The Dark Knight Rises. What aspects of story narrative and character development capture their interest, and how do they marry this passion to superior production values? From the hybrid viewpoints of a director and producer, how is decision-making shared by the couple to develop great cinematic experiences? Defying convention while influencing studios and producing mainstream entertainment will be key themes as Thomas and Nolan share their perspective. #PBCnolanthomas

SPEAKERS:

Christopher Nolan & Emma Thomas
Memento, The Prestige, Inception and the Batman trilogy Of Batman Begins, The Dark Knight and The Dark Knight Rises

MODERATOR:

Vance Van Petten
National Executive Director, Producers Guild of America

9:15AM - 10:30AM
DIGITAL CINEMA: RENAISSANCE FOR INNOVATORS Sponsored by Cinedigm

The sun may still rise in the east and set in the west but when it comes to the economics and logistics of independent filmmaking and distribution, the old rules don’t apply anymore. The digital revolution has changed the DNA of indie films and this in-depth discussion with agents, producers, distributors and financiers will examine the industry-wide changes created by digital cinema and digital delivery into the home. #PBCcinema

SPEAKERS:

Jay Cohen
Independent Film Agent, The Gersh Agency

Kevin Iwashina
Managing Partner, Preferred Content

Hal Sadoff
Media Finance and Distribution Advisor

Steve Savage
Co-President, New Video

MODERATOR:

Chris McGurk
Chairman of the Board & CEO, Cinedigm

9:15AM - 10:30AM
ON THE LOT AND IN THE CLOUD: BRINGING YOUR TEAM TOGETHER AT SONY Sponsored by Sony Pictures Studios & Sony Pictures Technologies

I. Sony Pictures Studios: Sony Pictures Studios will present its all-inclusive services, including incentive plans and rebates on bundled services. Productions can take advantage of the studio’s full range of production and post-production services, which include Sound Stages, Lighting and Grips, Props and Wardrobe, Production Offices, Transportation, Sound Recording & Mixing, Sound Editorial Services, Scoring Stages, Digital Intermediate Services, Dailies Services, 3D Services, Picture Editorial Equipment, Post Media Center, Trailer Services, Stock Footage and Clip Licensing all located at the Sony Pictures Studios lot in downtown Culver City.

II. Sony Pictures Technologies: Over the past few years, Sony has been building tools to drive file-based digital production and post production. These products are being built and refined by the people who use them every day to solve strategic and tactical problems all content producers face. Sony is working on an initiative to bring these tools into the marketplace, making them available to production and post-production professionals industry-wide, around the world to streamline global production and join all elements in the cloud as “Media Cloud Services”. This will allow creative teams to work seamlessly from anywhere in the world and re-invent how our industry collaborates throughout the creative process. The “Media Cloud Services” team at Sony invites the creative community for their ideas and input about our technology and proposed services. #PBCsony

SPEAKERS:

Charles Falcetti
EVP, Production Services, Sony Pictures Studios

John Vickery
Sony Pictures Technologies

10:30AM - 11:15AM
Break

11:15AM - 12:30PM
SMALL WORLD: THE CHALLENGES OF GLOBAL PRODUCTION Sponsored by Raleigh Studios

Take a deep dive into the evolving world of global production. How can producers take advantage of co-production partnerships and international incentives? How can they assess the potential audiences of their project in a variety of territories? How does making a film internationally impact the marketing that film internationally? Join us for a probing discussion about what it takes to be a storyteller on the world stage. #PBCglobal

SPEAKERS:

Ashok Amritraj
Chairman & CEO, Hyde Park Entertainment (Ghost Rider: Spirit Of Vengeance, Machete, Bringing Down The House)

Jon Jashni
President & CCO, Legendary Pictures (Pacific Rim, Clash Of The Titans, Jack The Giant Killer)

Graham King
Hugo, The Departed, The Aviator

Walter Parkes
Flight, Men in Black 3, Gladiator

MODERATOR:

William Stuart
Co-Chairman, PGA International Committee (Candyman, The Rock, Eddie and the Cruisers)

11:15AM - 12:30PM
MARKETING INNOVATION: FINDING AND KEEPING YOUR AUDIENCE Sponsored by Variety

If you produce it, will they come? Only if they know about it. Marketing questions are often the last to be grappled with on a production; in this session, attendees will discover how determining an early marketing strategy can set a project up for success down the road. From traditional studio P&A spends to indie/guerrilla tactics, celebrity and brand integration, and social media, this session will explore numerous options so you can arrive at an approach that best suits your project. Panelists will spend substantial time discussing new technologies and how a savvy producer can put those tools at his or her disposal. #PBCmarketing

SPEAKERS:

Dwight Caines
President, Worldwide Digital Marketing, Sony Pictures, The Amazing Spider-Man, 21 Jump Street, The Vow

Troy Carter
CEO & Founder, Atom Factory, Lady Gaga, Backplane

Kay Madati
Head of Entertainment & Media, Global Marketing Solutions, Facebook

Amy Powell
President, Insurge Pictures & Paramount Digital (Paranormal Activity, Transformers, Justin Bieber: Never Say Never)

MODERATOR:

Anthony Batt
President, Katalyst

11:15AM - 12:30PM
VISUAL EFFECTS: NEXT GENERATION STORYTELLING Sponsored by Dreamworks Animation

Within both live-action and animated feature films, the rapid development of digital visual effects has unlocked storytelling possibilities that were unthinkable five years ago. In this workshop session, we'll hear from both feature and VFX producers to learn how their collaborative process makes possible some of the most extraordinary stories and images that have ever been put onscreen. #PBCvfx

SPEAKERS:

John "DJ" Des Jardin
Superman: Man of Steel, The Green Lantern, Watchmen

Charlie Gibson
Pirates of the Caribbean, Terminator Salvation, The Ring

Jeffrey Okun
Chairman, Visual Effects Society (Red Riding Hood, Clash of the Titans, The Day the Earth Stood Still)

David Prescott
Visual Effects Producer, DreamWorks Animation, Rise of the Guardians

MODERATOR:

Anne Globe
Chief Marketing Officer, DreamWorks Animation

11:15AM - 12:30PM
GREENING SCREENS: SUSTAINABILITY & INNOVATION Sponsored by PRG, Production Resource Group & Crown Disposal

You can turn environmental commitment into action by collaborating with PGA Green and the six major studios in leading the entertainment industry in the reduction of carbon emissions. Film & TV Production Executives from NBC/Universal, Fox, Sony, Warner Bros, and Focus Features, along with their studio's Environmental Executives, will share information on exciting, new, often cost-saving innovations along with the reality of putting eco-effort into productions. Attendees to this session will receive a comprehensive update on the very latest in greening productions. For this workshop only, there will be a special drawing for a MacBook Air. The winning attendee must be present to collect this prize. #PBCgreen

Shannon Bart
Sustainable Production Manager, NBC/Universal

Lisa Day
Director, Energy Initiative, 20th Century Fox

Jane Evans
EVP, Physical Production, Focus Features

Jonny Romano
Sustainable Production Manager, Warner Bros

Matthew Toomey
Manager, Production Administration, Columbia Pictures

MODERATOR:

Hawk Koch
President, Producers Guild of America; Source Code, Primal Fear, Wayne's World

12:30PM - 2:00PM
General Lunch Available

2:00PM - 3:15PM
TV’S “MEGA-PRODUCERS”: STORYTELLING ACROSS MULTIPLE SERIES AND NETWORKS Sponsored by Academy of Television Arts & Sciences

Producing one series is difficult enough; so how do the top storytellers produce two or more simultaneously? This conversation with selected "mega-producers," (producers with multiple shows or formats on the air) will find the answers. What is their ordinary day like? How do they manage their time? When, if ever, do they sleep? And finally, what tools, collaborations and creative management have been crucial to creating such a legacy of watchable content? #PBCmegatv

SPEAKERS:

Bill Lawrence
Cougar Town, Scrubs, Spin City

Nigel Lythgoe
American Idol, So You Think You Can Dance, Opening Act

Shonda Rhimes
Grey’s Anatomy, Private Practice, Scandal

SallyAnn Salsano
Jersey Shore, Nail Files, Repo Games

MODERATOR:

Rob Kenneally
Television Agent, CAA

2:00PM - 3:15PM
LIONSGATE RISING: A CONVERSATION WITH MICHAEL BURNS

Over the course of one week, the long-awaited season premiere of Mad Men and the blockbuster opening of The Hunger Games confirmed Lionsgate as one of the most exciting and forward-thinking companies in the industry. In this conversation, Vice Chairman Michael Burns discusses Lionsgate’s incredible growth and their unique approach to content, distribution and creative relationships with producers. #PBClionsgate

SPEAKERS:

Michael Burns
Vice Chairman, Lionsgate (The Hunger Games, Mad Men, Crash)

MODERATOR:

Gary Lucchesi
The Lincoln Lawyer, Underworld films, Million Dollar Baby

2:00PM - 3:15PM
THE MILLION-CHANNEL UNIVERSE: CREATING POPULAR ENTERTAINMENT IN THE YOUTUBE AGE Sponsored by YouTube

Now more than ever, with the explosion of social media platforms, anyone can create a channel on the Internet, but how do you build audiences of scale, and sustainable businesses? Hear from a group of producers who are navigating the change, building channels and programming that attract millions of unique viewers and funding from blue-chip investors and advertisers about what it takes to succeed and build hits and brands online. #PBCyoutube

SPEAKERS:

Doug De Luca
Co-Executive Producer of Jimmy Kimmel Live

Chris Hardwick
Founder, Nerdist; host of AMC’s Talking Dead

Michelle Phan
Founder, MyGlam.com

MODERATOR:

Tim Shey
Director, YouTube Next Lab

2:00PM - 3:15PM
SMART CONTENT AND CONSUMERS: NEW CONSUMPTION TRENDS Sponsored by PacketVideo Corporation

In this session we will present the trends we are all seeing with expansion of online media services and content delivery to the end consumer. We will discuss how technology such as connected digital home, sharing capabilities, social media and the interactive aspect of online content consumption are now reaching average consumers. With the proliferation of smart phones and tablets, this is providing the consumer with a “second screen” and access point for them to consume, purchase, share and control content. #PBCsmartcontent

SPEAKERS:

Jim Rondinelli
SVP, Corporate Development, PacketVideo Corporation

Michael Nash
former Executive Vice President, Digital Strategy and Business Development, Warner Music Group

3:15PM - 3:45PM
Break

3:45PM - 5:00PM
FRANCHISE BUILDING: CREATING AND SUSTAINING STUDIO TENTPOLES Sponsored by Deadline Hollywood

From The Hangover to The Hunger Games, successful franchises have become the holy grail of the studio film business. Looking beyond incredible box-office numbers, what does it take to franchise your production? What lessons can producers draw from storytellers who have successfully guided multi-picture franchises. Where are these producers finding their IP (intellectual property), and how are they navigating the studio system to support (and protect) their stories? #PBCfranchises

SPEAKERS:

Debra Martin Chase
Sparkle, The Sisterhood Of The Traveling Pants, The Princess Diaries

Lorenzo Di Bonaventura
Transformers films, GI Joe, Red

Nina Jacobson
The Hunger Games, The Diary of the Wimpy Kid films, One Day

Todd Phillips
The Hangover films, Due Date, Old School

MODERATOR:

Kevin McCormick
The Lucky One, Arthur, The Gangster Squad

3:45PM - 5:00PM
KICKSTART YOURSELF: GETTING INDEPENDENT FILMS MADE Sponsored by Landmark Theatres

Fast, cheap but very much in control, independent producers and projects are blazing new trails and proposing new business models driven by the rapidly evolving infrastructure of financing and distribution. Ahead of studios, the indie world is beginning to lead the way forward in terms of producers understanding how to produce, market and distribute directly to the consumer. What are the new mechanics of indie production in talking to top documentary and narrative producers? How are these talented individuals controlling the destiny of their films and their careers with micro-budgets, and new distribution? #PBCindie

SPEAKERS:

Joe Berlinger
Brother’s Keeper, Paradise Lost, Metallica: Some Kind of Monster

Chuck Braverman
High School Boot Camp, Curtain Call, A Revolving Door

Sarah Green
The Tree of Life, Frida, Take Shelter

Lynette Howell
Blue Valentine, Half Nelson, Terri

MODERATOR:

Rick Allen
CEO, SnagFilms

3:45PM - 5:00PM
NO EXCUSES! WITH LAWRENCE GORDON

A legendary producer (Watchmen, HellBoy, Die Hard) and an always-popular presence at the Produced By Conference, Lawrence Gordon once again takes the stage to deliver insights into the nature of producing and working in Hollywood, as always with his trademark candidness and humor. Gordon pulls no punches in his assessment of today’s entertainment business and what it takes to succeed, but his ultimate message is an inspirational one: If you want a career in Hollywood, there’s no excuse not to pursue it. Please note that no recordings will be made of this session, and press is strictly prohibited. #PBCnoexcuses

SPEAKER:

Lawrence Gordon
Watchmen, Hellboy, Die Hard

3:45PM - 5:00PM
CLOUD PRODUCTION: REAL WORLD STORIES OF PRODUCING IN THE CLOUD Sponsored by Scenios

Have you been hearing all the hype about the cloud lately? During this session, we’ll cut through the clutter and show you three real-world examples of the cloud being used in production. The speakers will show you how they manage their productions in the cloud, and provide practical tips for how you can gain your next edge as a producer using these powerful new tools. #PBCscenios

SPEAKERS:

Hunter Gray
Another Earth, Half Nelson

Eric Neuhaus
Tanked, Beach Patrol, Cold Case Squad

Jeff Wurtz
5-time Emmy-winning TV producer (Inside the Actors Studio)

MODERATOR:

Mark Davis
CEO, Scenios

5:00PM - 6:30PM
Networking Mixer & Wine Tasting Sponsored by Quebec Film & Television Council


Sunday, June 10, 2012
Time
Activity
 
8:00AM - 9:15AM
Breakfast Sponsored by Slate Media Group (Technicolor PostWorks New York, Hula Post Production, Wexler, Postworks New York)

9:15AM - 10:30AM
GAME CHANGERS: WHERE MOVIES SHOULD BE GOING

Certain films spark a new direction in moviemaking. These are films we never tire of talking about, films we feel the need to own above and beyond theatrical viewing. Pulp Fiction, Fight Club, Gladiator, The Social Network and Diner, among others, are seminal movies that have had a major influence both on films that came afterwards and on popular culture as a whole. So what are the key elements of a “game changing” film? And where should today's (and tomorrow's) producers be heading to reinvent commercial filmmaking? #PBCgamechangers

SPEAKERS:

Ceán Chaffin
The Girl with the Dragon Tattoo, The Social Network, Fight Club

Michael De Luca
Moneyball, The Social Network, 21

Mark Johnson
The Notebook, The Chronicles of Narnia, Diner, Rain Man

Doug Wick
The Great Gatsby, Lawless, Memoirs of a Geisha, Gladiator

MODERATOR:

Michael Shamberg
Contagion, Erin Brockovich, Pulp Fiction

9:15AM - 10:30AM
NEW REALITIES IN TV: CURRENT TRENDS IN NON-FICTION PROGRAMMING Sponsored by The Hollywood Reporter

Reality TV doesn’t stand still. The models for alternative programming seem to grow more diverse and ambitious every season. For producers, what are the new and developing demands on successful reality productions? How have budgets been affected, and where is the demand in the respective network, cable and digital space? Finally, how has the explosion in social media rearranged the landscape for producers? #PBCreality

SPEAKERS:

Andrew Adashek
Television Creative Partnerships, Twitter

Charlie Corwin
Inkmaster, Swamp People, Storm Chasers

Eden Gaha
President, Shine America (Masterchef, The Biggest Loser, The Face)

Chris Coelen
CEO, Kinetic Content (Betty White’s Off Their Rockers, You Deserve It, Secret Millionaire)

MODERATOR:

Lacey Rose
Senior Television Writer, The Hollywood Reporter

9:15AM - 10:30AM
HOW MUSIC HELPS TELL YOUR STORY: MUSIC SUPERVISOR AND PRODUCER PARTNERSHIPS Sponsored by the Guild of Music Supervisors

The use of music is a defining element in contemporary motion pictures, television and new media. The right song with the right placement can be the difference between a modest success and a generation-defining hit. In this session, producers and music supervisors discuss the meeting of the minds (and ears) that takes place over the course of a successful collaboration. How do producers convey the often abstract qualities of tone and feeling they want their project’s music to capture? And how do music supervisors translate those discussions into a compelling soundtrack? #PBCmusic

SPEAKERS:

Dondi Bastone
The Descendants, Sideways, Pollock

Jim Burke
The Descendants, Cedar Rapids, Election

Maureen Crowe
President, Guild of Music Supervisors; The Bodyguard, Chicago, Wayne's World

Jonathan McHugh
Son of Morning, Justin Bieber: Never Say Never, The Greatest Story Ever Sold

Julia Michels
Diary of a Wimpy Kid, Hope Springs, The Blind Side

Liza Richardson
Parenthood, Touch, Hawaii Five-O

Zack Schiller
Son of Morning, The Tomb, Anger Management

Brad Simpson
Diary of a Wimpy Kid, World War Z, Machine Gun Preacher

Patrick Ward
Parenthood, Studio 60 on the Sunset Strip, The West Wing

10:30AM - 11:15AM
Break

11:15AM - 12:30PM
PASSION PROJECTS: MAKING FILMS EVERYONE SAYS WILL NEVER GET MADE

Many of the films we recognize as contemporary classics were movies that the experts said would never get made. But the naysayers never counted on the determination and consuming passion of great producers. How does a producer convince a studio-and ultimately, an audience-to take a risk on an unconventional or challenging story? How do you squeeze between the tentpoles to stake out creative ground of your own? #PBCpassion

SPEAKERS:

Brian Grazer
Beautiful Mind, Apollo 13, American Gangster

Peter Berg
Battleship, Hancock, Friday Night Lights

11:15AM - 12:30PM
HOW TO GET HIRED ON A TV PRODUCING TEAM

There’s no secret password that will get you a job on the producing team – but there are skills you can master and various approaches you can take to put you in an advantageous position when you’re sitting across from a production executive or producer who might hire you. This "interview technique clinic" for producers and producing team members will be a Q&A-intensive, hands-on session of constructive advice that every producer needs to know. #PBCjobs

SPEAKERS:

Susanne Daniels
Strategic Advisor, OWN; Former President, Lifetime and WB Television

Ed Lammi
Executive Vice President, Production, Sony Pictures Television

Janet Carol Norton
Television Agent, ICM

Vance Van Petten
National Executive Director, Producers Guild of America

John Ziffren
The Larry Sanders Show, Switched at Birth, Greek

11:15AM - 12:30PM
GLOBAL PRODUCTION INCENTIVES: AROUND THE WORLD IN 75 MINUTES Sponsored by Entertainment Partners

It’s become a fiduciary responsibility for every producer to take advantage of production incentives. During this panel, we will consider domestic and international production incentives, including which jurisdictions are the most active, and which are being impacted by important legislative changes. How are producers utilizing production incentives to subsidize their costs, and finance their projects? This discussion has the answers. #PBCincentives

SPEAKERS

Danielle Dajani
SVP Production Operations, Raleigh Entertainment

Trish Hofman
The New World, Notorious, Hemingway and Gellhorn

Gale Anne Hurd
The Walking Dead, The Incredible Hulk, Punisher: War Zone

Lori Lewis
Production Finance Controller, WWE Studios

Bahman Naraghi
Hugo, The Tourist, In the Land of Blood and Honey

Andy Weltman
Executive Vice President, Pinewood USA

MODERATORS

Joe Chianese
Executive Vice President, EP Financial Solutions, Entertainment Partners

John Hadity
Executive Vice President, EP Financial Solutions, Entertainment Partners

12:30PM - 2:00PM
General Lunch Available

2:00PM - 3:15PM
THE NEW NETWORKS: THE FUTURE OF ORIGINAL PROGRAMMING Sponsored by The Culver Studios

Battleground, RCVR, Stan Lee's World of Heroes and ZvG: Zombies Vs Gladiators. What is the financing model that makes these series possible? How does digital distribution work, and what distinctions should be made between this approach and the traditional network model? Finally, given a keen understanding of financing and ownership, how can producers pursue creative relationships with these new platforms? #PBCnetworks

SPEAKERS:

Allen DeBevoise
Chairman & CEO, Machinima

Andy Forssell
Senior Vice President, Content, Hulu

Robert Kyncl
Global Head of Content Partnerships, Google/YouTube

Roy Price
Director, Amazon Studios

MODERATOR:

Andrew Wallenstein
TV Editor, Variety

2:00PM - 3:15PM
THE COMPLETE PACKAGE: MAKING MOVIES IN THE STUDIO SYSTEM

Getting a motion picture greenlighted is the crux of the film producer’s work, but closing that deal is the biggest challenge of the job. The outstanding producers gathered for this session are each veterans of the deal-making process, and ready to share their perspectives on this trickiest of tasks. What are the expectations of studios or financiers, and how should producers prepare to meet them? How does a skilled producer approach pitching to studios and forging partnerships with talent? And how do the interconnected dynamics of distribution, marketing and merchandising impact the approach to closing the deal? #PBCpackage

SPEAKERS:

Bonnie Arnold
How to Train Your Dragon, Toy Story, Dances with Wolves

Barry Mendel
Bridesmaids, Serenity, The Sixth Sense

Will Packer
Think Like a Man, Obsessed, Stomp the Yard

Scott Stuber
Battleship, Safe House, Couples Retreat

MODERATOR:

Tracey Edmonds
Jumping the Broom, Soul Food, Good Luck Chuck

2:00PM - 3:15PM
BEST OF BOTH WORLDS: WORKING WITH THE NEW SAG-AFTRA Sponsored by SAG-AFTRA & SAGIndie

On March 30, 2012 the membership of both SAG and AFTRA overwhelmingly voted to form one union, SAG-AFTRA, representing more than 160,000 actors and other media professionals. Now, thanks to SAG-AFTRA combining their resources and adopting the best practices of both organizations, producers will find it even easier to become a union signatory. This panel will discuss the process of hiring union talent, the contractual obligations of using professional performers, and the ease by which a project can become signatory. The panel will also address the positive impact these factors can have on distribution opportunities, and review the unique, budget-boosting ‘diversity in casting’ incentives available to producers under SAG-AFTRA’s low budget and independent agreements. #PBCsag

SPEAKERS:

Ken Howard & Roberta Reardon
Co-Presidents, SAG-AFTRA

Jason George
SAG-AFTRA National Board Member; Actor: Grey’s Anatomy, Barbershop

David P. White
National Executive Director, SAG-AFTRA

Ray Rodriguez
Assistant National Executive Director, Contracts for SAG-AFTRA

Joan Halpern Weise
Assistant National Executive Director, Contracts for SAG-AFTRA

MODERATOR:

Darrien Michele Gipson
National Director, SAGIndie

3:15PM – 3:45PM
Break
 

3:45PM - 5:00PM
MEDIA DISRUPTION: THE FUTURE OF CONTENT AND DISTRIBUTION Sponsored by Los Angeles Times

With such recent developments as AXS TV from Mark Cuban’s HD, Ryan Seacrest Productions, AEG and CAA, it’s become clear that the old models of production and distribution are not long for this world. Which models will emerge to take their place? And which forthcoming innovations in media technology are poised to take the business by surprise? In this conversation, we will discuss what developments may be looming on the horizon… and who should be worried about them. #PBCdisruption

SPEAKER:

Mark Cuban
Partner, AXS TV

MODERATOR:

Dawn Chmielewski
Entertainment & Technology Reporter, LA Times

3:45PM - 5:00PM
TODAY’S "HIT" BUSINESS: A CONVERSATION WITH MARK GORDON Sponsored by Technicolor

What does it take in today’s crowded market to launch a stand-out new show, refresh a renewed series or produce a movie or franchise to critical and commercial success? We’ll break out Mark Gordon’s time-tested rationales behind what makes a “hit” in the current Golden Age of Television, and how well produced movies connect with new audiences. #PBChits

SPEAKERS:

Mark Gordon
President, Producers Guild of America; Criminal Minds, Source Code, 2012, Saving Private Ryan

MODERATOR:

David Picker
Board Member, PGA; Chair Emeritus, PGA East

3:45PM - 5:00PM
AS SEEN ON(LINE) TV: PRODUCING FOR AN ON-DEMAND WORLD Sponsored by Hulu

For producers with original or groundbreaking TV content, it can be challenging to find a partner who can both finance and distribute your series. With the evolution of digital platforms, television creators now have access to a new category of potential collaborators. JD Walsh and Hagai Shaham, the respective creator and, executive producer of Hulu's first original scripted series Battleground, will discuss their experience developing and producing the show for Hulu. Together with Hulu's Head of Development, Charlotte Koh, they will share valuable insights on how the on-demand, digital distribution model encourages greater creative ambition as it allows the show to focus on activating a specific, targeted, passionate audience. #PBChulu

SPEAKERS:

JD Walsh & Hagai Shaham
Battleground

Charlotte Koh
Head of Development, Hulu

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