Sessions & Attendee Schedule

Click on any session to get a full description and complete speaker information.

Friday, June 03, 2011
Time
Activity
Status
8:30PM - 11:00PM
Kickoff Party Hosted by THE WALT DISNEY STUDIOS AND ABC ENTERTAINMENT GROUP


Saturday, June 04, 2011
Time
Activity
Status
8:30AM - 9:30AM
Registration Opens

8:30AM - 9:30AM
Welcome Breakfast Sponsored by CAST & CREW ENTERTAINMENT SERVICES

8:30AM - 9:30AM
Welcome remarks at Hyperion Bungalow

9:30AM - 9:45AM
Break

9:45AM - 11:00AM
RAISING YOUR TENTPOLE: PRODUCING MOTION PICTURE FRANCHISES Sponsored by GENERAL MOTORS
Open

Creating and sustaining multi-part storytelling franchises has become one of the most important priorities of movie studios and distributors. For this session, we welcome producers who have guided a variety of successful film franchises, including The Incredible Hulk, THOR, The Chronicles of Narnia, Transformers and X-Men. In a conversation that will range from story development, to budgeting, to physical production and visual effects, to distribution, marketing and merchandising, our panelists will share the unique insights that only come with the experience of keeping these blockbuster behemoths on track.

Sponsored by GENERAL MOTORS

INTRODUCTION:

Steve Tihanyi
General Director-Branded Entertainment and Marketing Alliances, General Motors

MODERATOR:

Ian Bryce
Producer, Transformers 1 - 3, Spider-man, Saving Private Ryan

SPEAKERS:

Bonnie Arnold
Producer, How to Train Your Dragon, The Last Station, Toy Story

Lauren Shuler Donner
Producer, X-men Franchise, Free Willy I - III, The Secret Life of Bees

Kevin Feige
President, Marvel Studios, Producer, THOR, Captain America, Iron Man, Iron Man 2

Gale Anne Hurd
Producer, The Incredible Hulk, The Terminator Trilogy and Executive Producer, The Walking Dead

Mark Johnson
Producer, The Chronicles of Narnia, Don't Be Afraid of the Dark, Executive Producer, Breaking Bad

Ralph Winter
Producer, X-Men movies, Planet of the Apes, Star Trek III-VI

9:45AM - 11:00AM
SOCIALLY NETWORKED: THE PLUGGED-IN PRODUCER
Open

Social media outlets are now an essential component of a project’s overall production plan. Even if you’re a low-budget indie that doesn’t have millions for traditional P&A, you can now build a strong target audience through savvy use of social media sites and tools. Whether your project is a traditional feature or television program, or expressly created for digital media, this session gives you the answers: What do producers need to know and do when navigating social media for production, marketing and distribution? What are the best social practices for film, television and online? Most importantly, what methods give producers more control, and what approaches should you avoid?

MODERATOR:

Adrian Sexton
CEO, New Medici (former EVP, Digital at Participant Media; Head of Digital at Lionsgate)

SPEAKERS:

Brent Weinstein
Head of Digital Media, United Talent Agency

Bedonna Smith
Producer, Stand Up To Cancer, Digital Media Producer, 83rd Academy Awards, Co-Developer, BMW Film Series 'The Hire'

Nick Turner
Senior Vice President Digital Media, Relativity Media, LLC/ROGUE, Limitless, The Fighter, Catfish

Elias Plishner
Senior Vice President, Worldwide Digital Marketing, Sony Pictures Entertainment, The Social Network, 2012, Battle: Los Angeles

9:45AM - 11:00AM
BIG NAMES, SMALL BUDGETS: THE INFLUENCE OF PROFESSIONAL TALENT ON INDIE PROJECTS Sponsored by SAG & SAGINDIE
Open

There are thousands of indie projects being produced, but only a small percentage will reach a significant audience. Understanding how to get professional actors in your low budget production can mean the difference between your work being seen by an audience or sitting unwatched on a shelf. This panel will discuss the process of hiring talent, the contractual obligations that come with using professionals, and the influence these factors can make on an indie project’s distribution opportunities. The panel will also cover the unique budget-boosting 'diversity in casting' incentives available to producers under the Guild's low budget and independent agreements. Following the discussion, panelists will answer producers' questions on the panel topics or other SAG related inquiries.

MODERATOR:

Mark Friedlander
National Director of New Media, Screen Actors Guild

SPEAKERS:

Darrien Michelle Gipson
National Director, SAGIndie

Clark Gregg
Writer, What Lies Beneath, Director, Choke, Actor, Iron Man

William Mapother
Actor, Another Earth, In the Bedroom; Co-founder, Slated; National Director, Screen Actors Guild

Dito Montiel
Award-winning Writer/Director, The Son of No One, A Guide to Recognizing Your Saints, Fighting

Ray Rodriguez
Deputy National Executive Director for Contracts, Screen Actors Guild

11:00AM - 11:30AM
Break

11:30AM - 12:45PM
CONVERSATION: ABC SHOWRUNNERS
Open

ABC has provided a home and a platform for some of the top storytellers in episodic TV today. With the help of our Conference hosts, Produced By 2011 brings together a panel of showrunners whose series have helped define television for the current generation of viewers. Producers Damon Lindelof, Marc Cherry and Andrew Marlowe are among the elite talents working in television today; we are proud to bring them together to address such topics as developing and selling pilots, solving the casting puzzle, balance the needs of their network with the creative impulses of a passionate writing staff, and how to assess and make crucial adjustments to ensure a series’ long-term vitality and creativity.

MODERATOR:

Cynthia Littleton
Deputy Editor, Variety

SPEAKERS:

Marc Cherry
Creator/Executive Producer, Desperate Housewives

Damon Lindelof
Co-Creator/Executive Producer, Lost

Andrew Marlowe
Creator/Executive Producer, Castle

Darren Star
Creator/Executive Producer, Sex and the City, Melrose Place, Beverly Hills 90210

11:30AM - 12:45PM
THE SKY’S THE LIMIT: ENTREPRENEURIAL MEDIA AND INDIE INNOVATORS
Full

With revolutionary approaches to emerging technologies, strategic marketing and new distribution models, creatively ambitious storytellers can finance their projects and find an audience without having to rely on studio-level P&A spends or a typical theatrical release. This panel of entrepreneurial media-makers from the ranks of the Independents considers the impact of such developments as day-and-date releasing, VOD, digital distribution, social media and other alternative forms of distribution on the art and business of independent filmmaking.

MODERATOR:

Dana Harris
Editor-in-Chief, indieWIRE

SPEAKERS:

Adam Chapnick
CEO, Distribber.com

Charlie Corwin
CEO, Original Media LLC, Half Nelson, The Squid and the Whale, "LA Ink"

Jon Fougner
Principal, Product Marketing Monetization, Facebook

Nolan Gallagher
Founder and CEO, Gravitas Ventures

Kevin Smith
Writer/Director, Red State, Zack and Miri Make a Porno, Creator, Smodcast

11:30AM - 12:45PM
WORLDWIDE INCENTIVES: AN OVERVIEW AND UPDATE Sponsored by ENTERTAINMENT PARTNERS
Open

Accessing production incentives in the jurisdiction of your choice may not only result in much needed and desired benefits, but unanticipated costs as well as legislative issues need to be considered. This panel of film finance professionals, widely considered to be the leading experts in the area of film & television production incentives, provides an update of the current state of affairs surrounding production incentives and share their insight and lessons learned around the world, with input from Film Commissioners - both domestic (U.S.) and international.

MODERATOR:

Joseph Chianese
Senior Vice President of Tax, Business Development and Production Planning, Entertainment Partners

SPEAKERS:

John Hadity
President, CEO, Hadity & Associates, Inc., Chairman, Producers Guild of America East, Executive Producer, Master Harold and the Boys, Burning Blue

Mary Ann Hughes
Vice President, Film and Television Production Planning, The Walt Disney Company, Pirates of the Caribbean on Stranger Tides, Avengers, Army Wives

Andrew Matthews
President, RKO Pictures, A Late Quartet (2011)

Bryan Yaconelli
Former Studio Executive (Vice President, Production Management and Finance, Overture Films, President of Production Finance, MGM)

12:45PM - 2:15PM
General Lunch Available

2:15PM - 3:30PM
CONVERSATION: MARK GORDON AND HARVEY WEINSTEIN Sponsored by RALEIGH STUDIOS
Full

In this conversation, two of the industry’s most acclaimed producers (and expansive personalities) settle in for a wide-ranging discussion of the rewards and pitfalls of their profession. From raising money, to developing stories, to maintaining strategic relationships, to making the top-level make-or-break creative decisions that dictate the course of a project, Harvey Weinstein and Mark Gordon bring a boundless passion for their craft into every aspect of their professional lives. Throughout their careers, these two producers have dealt consistently with the big questions of producing: Art or commerce? Security or independence? Weinstein and Gordon share their answers to those questions and numerous others in this lively and candid session.

MODERATOR:

John Hadity
President, CEO, Hadity & Associates, Inc., Chairman, Producers Guild of America East, Executive Producer, Master Harold and the Boys, Burning Blue

SPEAKERS:

Mark Gordon
Producer, Source Code, 2012, Saving Private Ryan, Grey’s Anatomy, Co-President, Producers Guild of America

Harvey Weinstein
Co-Chairman, The Weinstein Company, The King’s Speech, Blue Valentine, Miral

2:15PM - 3:30PM
THE “REAL” DEAL: CREATING AND PRODUCING REALITY AND NON-FICTION TELEVISION
Open

Reality and non-fiction television continues to grow on the nightly schedules of both broadcast and cable networks. This session provides producers with a top-to-bottom understanding of the production demands and rewards of reality television. What makes a good reality show “work”? What opportunities are available? Who is buying and why? How does a producer approach assembling a great cast? In the often volatile world of reality production, to what degree can a producer exert control over the show’s narrative(s), and when is it smarter to step back and let the action unfold? How does a post-production team spot and develop emerging story arcs? Our expert panel will answer these questions, and more.

MODERATOR:

Hayma "Screech" Washington
Series Executive Producer, The Amazing Race, Vice President of Television, Producers Guild of America

SPEAKERS:

Bob Boden
SVP, Reality & Game Show Production & Development, Hasbro Studios, Family Game Night, The Game of Life, Scrabble Showdown

Scott Freeman
Executive Vice President, Original Programming & Development, Bunim/Murray Productions (BMP)

Fernando J Hernandez
Executive Vice President, Development & Production, Ryan Seacrest Productions; The Dance Scene; Jamie Oliver’s Food Revolution; Keeping Up With The Kardashians

Steve Katz
Co-Executive Producer, America's Most Wanted, Former New York/Northeast Bureau Chief, FOX News

Jordan K. Yospe
Counsel, Motion Picture/TV Group, Manatt, Phelps & Phillips

2:15PM - 3:30PM
THE SINGLE CHIP CAMERA EVALUATION: 11 DIGITAL CAMERAS + FILM PUT TO THE TEST
Open

Image Quality Geeks is a group of cinematographers, engineers and image aficionados recruited through Bob Primes, ASC to conduct a series of impartial evaluations of a dozen single chip motion picture cameras. They created 15 live action and instrumented tests to evaluate such cameras as the 12-bit Sony F35, ArriRaw Alexa, 35mm Vision 3 film, RED One M-X, Weisscam HS-2 and Phantom Flex high speed cameras, Panasonic AF-100, Sony F3 as well as various Canon and Nikon DSLRs. Offered as a work in the public domain, this presentation provides filmmakers the opportunity to compare sharpness, exposure latitude, low light sensitivity, color space, flesh tones, shutter artifacts and compression, all tested to meticulous standards.

SPEAKERS:

Stephen Lighthill
ASC, Cinematographer, Boffo! Tinseltown’s Bombs and Blockbusters, Nash Bridges, Gimme Shelter, Senior Filmmaker In Residence; Cinematogrpahy at the AFI Conservatory

Robert Primes
ASC, Executive Producer/Director, Image Quality Geeks, Director of Photography, My Antonia (Cinematography EMMY), Felicity (Cinematography EMMY), Baadasssss MDs (ASC cinematography Award)

Josh Siegel
Producer, Producer/Line Producer, Between, Purple Heart, The Last Letter

O.D. Welch
Member, PGA Motion Picture Technology Committee, Chair of the Business, Labor & Law Committee for Visual Effects Society, Charter member of the Hollywood Post Alliance

3:30PM - 4:00PM
Break

4:00PM - 5:15PM
CONVERSATION: ROBERT GREENBLATT AND MARSHALL HERSKOVITZ
Open

Recently named Chairman, NBC Entertainment, Robert Greenblatt brings sterling credentials as a producer, executive and storyteller to a position that many regard as the biggest challenge in entertainment. In this one-on-one conversation with Emmy-winning producer and PGA President Emeritus Marshall Herskovitz, Greenblatt will discuss his vision for broadcast television at this pivotal moment for NBC, as well as the future of the whole medium of television at a moment when upstarts like Apple, Google, and Netflix – as well as providers like his own new partner Comcast – are literally changing what the word “television” means. This remarkable discussion between two of the sharpest minds in the medium is one that no producer building a career in TV will want to miss.

SPEAKERS:

Robert Greenblatt
Chairman, NBC Entertainment

Marshall Herskovitz
Producer, Love and Other Drugs, Blood Diamond, The Last Samurai, Executive Producer, thirtysomething

4:00PM - 5:15PM
GLOBAL FINANCE FOR GLOBAL CINEMA Sponsored By KOCCA (Korea Creative Content Agency)
Open

Opportunities for independent producers, who create stories with international crossover appeal, are still growing! In this session, prolific and creative producers, financiers, packaging agents and sales consultants come together to discuss the changing nature of the global marketplace and international sources of equity financing. Pursuing this path requires a special combination of persistence, creativity and diplomacy; our panel offers a candid assessment of what approaches are most likely to bear fruit, both in the present and years down the road.

MODERATOR:

William Stuart
President Aurora Productions, Inc., PGA Co-Chairman / International Committee; Producer, The Rock, Eddie and the Cruisers, Holy Matrimony

SPEAKERS:

Macdara Kelleher
Producer, The Runway, Kisses, The Other Side of Sleep (Cannes 2011)

David Linde
Producer, 360, Executive Producer, Crouching Tiger Hidden Dragon

Gary Lucchesi
President, Lakeshore Entertainment, Lincoln Lawyer, Million Dollar Baby, and the Underworld franchise

Rena Ronson
Co-Head, Independent Film Group, United Talent Agency

James D. Stern
President and CEO, Endgame Entertainment, Looper, An Education, Easy Virtue

4:00PM - 5:15PM
BLEEDING GREEN: CONTENT WITH A CAUSE Sponsored by PRG
Open

This session addresses the burgeoning field of “green” content, focusing on the best methods of conceiving, developing, financing, producing, marketing and distributing documentary projects with a green agenda, where advocacy and a passionate cause are first and foremost in the battle for hearts and minds. Discussion will include how to leverage new media and digital platforms to reach targeted audiences/viewers, new distribution paradigms and cause marketing, and the necessity of backing up idealistic goals with both progressive production practices and savvy marketing.

INTRODUCTION:

Lydia Dean Pilcher
Producer, The Namesake, The Darjeeling Limited and HBO's You Don't Know Jack; President, Cine Mosaic and East Coast Chair, PGA Green

MODERATOR:

Vance Van Petten
Executive Director, Producers Guild of America

SPEAKERS:

Joe Berlinger
Director/Producer, Crude, Metallica: Some Kind of Monster, Paradise Lost: The Child Murders at Robin Hood Hills

Peter Byck
Director/Producer, Carbon Nation; Creator, Ralph The Roadie

Lesley Chilcott
Producer, Waiting For ‘Superman’, It Might Get Loud, An Inconvenient Truth

Fisher Stevens
Producer/Director/Actor: The Cove, Crazy Love, Once in a Lifetime, Partner at Insurgent Media

Rebecca Harrell Tickell
CEO/Producer, Green Planet Productions, Producer/Co-Director, The Big Fix, Producer, Fuel, Producer, Hot, Rich & Green (pre-production)

5:15PM - 6:15PM
Networking Hour At The Hyperion Bungalow


Sunday, June 05, 2011
Time
Activity
Status
8:30AM - 9:30AM
Sunday Breakfast Sponsored by LASER PACIFIC & WEXLER

9:30AM - 10:45AM
THE EVOLVING ROLE OF THE CREATIVE FILM PRODUCER Sponsored by DEADLINE HOLLYWOOD
Full

Everyone wants to do it, many think they can do it, but what does it really mean to be a creative film producer today? This panel brings together some of the top creative producers from both the studio and independent feature worlds for a wide-ranging discussion on the multiple priorities, roles and responsibilities of the creative producer; from finding and developing material, assembling the cast and director, securing financing, supervising production and post-production, and contributing to the marketing and distribution plan. How does the role of the creative producer change with each project? What are the differing expectations in a studio or independent context? What challenges come with working alongside first-time writers and directors, versus more experienced talent? What control and/or responsibilities do you have? How do you exert your opinion? When should you stand your ground? How often and how far do you compromise?

MODERATOR:

Richard Gladstein
Two-time Academy Award Nominee, Founder, FilmColony, Producer, Finding Neverland, The Cider House Rules, Pulp Fiction

SPEAKERS:

Albert Berger
Co-Founder, Bona Fide Productions, Producer, Election, Little Children, Little Miss Sunshine

Todd Black
Founder, Escape Artists, Producer, The Pursuit of Happyness, Knowing, The Taking of Pelham 1 2 3

Donald De Line
Producer, Green Lantern, I Love You Man, The Italian Job

Steve Golin
Chairman and CEO, Anonymous Content, Producer, Babel, Eternal Sunshine of the Spotless Mind, 50 First Dates

Cathy Schulman
President, Mandalay Pictures, Crash, Darfur Now, Salvation Boulevard

9:30AM - 10:45AM
UNLIMITED CHANNELS: DIGITAL CONTENT, BRAND IDENTITY, UNMINED RESOURCES Sponsored by LA WEEKLY
Open

Once upon a time, a channel was a number on a television dial. Today, the definition is infinitely more flexible, and arguably more important. Somewhere between the hardware device that provides the platform for communication and the granular stories that populate it, lie the channels: aggregators of content.

Our session offers guidance in navigating the unlimited channel environment: Where are the opportunities for original content? What are the deals for content distribution with these new network partners? How is building a brand different in today's marketplace? How can producers leverage transmedia assets to establish channel presence? What are the latest financing vehicles and where are the untapped revenue streams-from new advertising and sponsorship models to app. development and open platforms? Might you become a channel entrepreneur? Ultimately, within this explosive and inventive era of new business and creative paradigms, what can serve your stories best and where are the jobs and the money?

MODERATOR:

David Tochterman
Head of Digital Media, Innovative Artists

SPEAKERS:

Justine Bateman
Founder, Section 5: Easy to Assemble, Level 26, Wake Up And Get Real

Paul Kontonis
VP/Group Director, Brand Content, The Third Act, Digitas

Erin McPherson
VP and Head of Originals and Video Programming, Yahoo!, Inc.

Roy Sekoff
Founding Editor, AOL Huffington Post Media Group

Jed A. Selkowitz
Director, Entertainment Marketing, The Coca-Cola Company

Larry Tanz
President, Vuguru

9:30AM - 10:45AM
HOW "THE CLOUD" WILL TRANSFORM PRODUCTION AS WE KNOW IT Sponsored by SCENIOS
Open

You’ve heard all the recent hype about new "cloud computing" technologies. The fact is, these new technologies will have a profound impact on the way films and TV shows are produced. So, what is the cloud? How is it poised to transform your production and post-production process? During this session, the producer of Inside the Actors Studio will describe how he completely re-imagined his show’s production process by moving it into the cloud, while Scenios CEO Mark Davis will describe how new cloud computing technologies will upend the world of production as we know it. This session features real-time demos and practical tips for how you can gain your next edge as a producer using these powerful new tools.

SPEAKERS:

Mark Davis
CEO, Scenios

Jeff Wurtz
Producer/Director, Inside the Actors Studio; and Chief Evangelist, Scenios

10:45AM - 11:15AM
Break

11:15AM - 12:30PM
WHY DIDN'T THEY BUY MY SHOW? (HOW A NETWORK REALLY WORKS)
Open

For the first time, meet an entire network’s creative division for a candid, in-depth discussion about original programming development, branding, differentiation and strategies of their network. From development deals and casting to show pickups, securing talent to run their shows and analysis of the competitive landscape, Kate Juergens (ABC Family’s executive vice president of original programming & development) and her team reveal the inside story about how the original programming department of ABC Family, one of cable TV’s fastest growing networks, really runs.

MODERATOR:

John Ziffren
Executive Producer, Greek, 10 Things I Hate About You, The Larry Sanders Show

SPEAKERS:

Brooke Bowman
Senior Vice President, Programming and Development, ABC Family, Secret Life of the American Teenager, Make It or Break It, Switched at Birth

Elizabeth Boykewich
Vice President, Casting, ABC Family, Pretty Little Liars, Greek, Switched at Birth

Marci Cooperstein
Executive Director, Programming and Development, ABC Family, The Secret Life Of The American Teenager, Make It Or Break It, Switched at Birth

Kate Juergens
Executive Vice President, Original Series Programming and Development, ABC Family, The Secret Life of the American Teenager, Pretty Little Liars, Melissa and Joey

Mina Lefevre
Vice President, Programming and Development, ABC Family, Pretty Little Liars, Melissa & Joey, The Nine Lives of Chloe King

11:15AM - 12:30PM
SMALLER STORIES ON BIGGER SCREENS: PRODUCING THE MICRO-BUDGET FEATURE Sponsored by LOS ANGELES TIMES
Full

As demonstrated by an unusually acquisitive Sundance Film Festival, the independent feature market appears to be rebounding. Faring best of all have been the "micro-budget" features, typically made for $2 million or less. Given the market’s embrace of these stories, what are the secrets to making a successful film at this price? In this panel, our expert group of producers and financiers shares its insights. What types of stories work (or even thrive) at the micro-budget level? How essential are state incentives for financing? How can producers find talent that can do their stories justice? What are the key steps for navigating a finished film into the hands of buyers? And how can micro-budgets exploit guerilla marketing, social networking and even transmedia storytelling strategies to reach their audience?

MODERATOR:

Jason Blum
Producer, Paranormal Activity, Paranormal Activity 2, Insidious

Erik Feig
President of Worldwide Production and Acquisitions, Summit Entertainment, LLC, The Twilight Saga franchise: Twilight, New Moon, Eclipse, Red, Step Up franchise

SPEAKERS:

Keri Putnam
Executive Director, Sundance Institute

Eli Roth
Writer/Director/Producer, Hostel, Producer, The Last Exorcism, Producer/Co-Writer, The Man with the Iron Fists, Actor, Inglorious Basterds

John Sloss
Founding Partner, Cinetic Media, Exit Through The Gift Shop, The Kids Are All Right, Inside Job

11:15AM - 12:30PM
OPENING THE BLACK BOX: HOW RESEARCH CREATES POWER IN HOLLYWOOD Sponsored by The Worldwide Motion Picture Group at Ipsos OTX
Open

You’ve heard the stories: The producer or director who lost control over final cut because their film didn’t hit a certain number in testing. The focus group of 10 people that took your project in a completely different direction. The great film that everyone said would open huge and wound up bombing. It’s almost impossible to spot these research-based pitfalls… unless you know what you’re looking for. In this unique, one-time only session, Vincent Bruzzese, President, IPSOS OTX’sWorldwide Motion Picture Group, one of the industry’s most widely-used research and marketing consulting firms, pulls back the curtain on their research process.

Get ready to learn the secrets that only the major studios and companies know, such as how research can be used to obtain financing or distribution, alter a film at the script stage to mitigate risk in choosing a project or save money on the back end, picking a release date, and determining the relative values of different titles or stars. Also find out what research should be doing as well as the reasons you sometimes get the wrong answers! Knowledge is power, and it’s time to arm yourself for the creative battles ahead. There will be an extensive Q&A session afterwards so come armed with the questions you always wanted answered but had no one to ask!

SPEAKERS

Vincent Bruzzese
Vincent Bruzzese, President, Worldwide Motion Picture Group, IPSOS OTX MediaCT

Mark Gill
Producer, Law-Abiding Citizen, Executive Producer, Under the Tuscan Sun, Frida

12:30PM - 2:00PM
General Lunch Available

2:00PM - 3:15PM
CONVERSATION: "ON THE LOT" WITH DISNEY PRODUCERS
Open

A company with one of the most celebrated histories in Hollywood, The Walt Disney Studios has played host to many of our era’s top producers and filmmakers. In this session, veterans of the Disney lot discuss their experiences as producers, with an emphasis on the Studios’ unique approach to development, production, marketing and distribution. As studio filmmaking continues to evolve in exciting and unexpected ways, learn how Disney and its producers work together to establish a strong model for a new era in entertainment.

MODERATOR:

Sean Bailey
President, Walt Disney Studios Motion Picture Production, TRON: Legacy, Gone Baby Gone, Matchstick Men

SPEAKERS:

Mark Ciardi
Mayhem Pictures, Producer, Secretariat, The Game Plan, The Rookie

Gordon Gray
Mayhem Pictures, Producer, Secretariat, The Game Plan, The Rookie

David Hoberman
Founder and Partner, Mandeville Films and Television, The Fighter, The Proposal, 2011’s The Muppets

Todd Lieberman
Partner, Mandeville Films and Television, The Fighter, The Proposal, 2011’s The Muppets

Jim Whitaker
Chairman, Whitaker Entertainment, Executive Producer, Friday Night Lights, 8 Mile and American Gangster

2:00PM - 3:15PM
PRODUCING FOR THE “NEW TELEVISION” Sponsored by TheWrap
Open

Convergence has arrived with a vengeance, and the platforms which were once described as "new media" - HD, WiFi, VOD, content aggregators, social media, set-top boxes and mobile devices-are fundamentally new television platforms.

In making the leap to being a multi-platform or transmedia content producer, what "physical" production requirements must you know in advance? How are producers bridging the gap between established models of television and the shifting demands of the new platforms? Where are emerging technologies pushing boundaries? How do you maintain story integrity while maximizing monetization? This session aims to help storytellers working within new platforms re-orient and redefine themselves as the up-to-date and indispensable television producers they are.

MODERATOR:

Chris Thomes
Executive Director, Digital Production & Programming, Saban Brands LLC, Vice Chair New Media Producers Guild of America, PGA Board of Directors

SPEAKERS:

Albert Cheng
EVP, Digital Media, Disney/ABC Television Group

Doug Craig
Senior Vice President, Digital and Home Entertainment, Discovery Communications

Kris Eber
Executive Producer, Soapbox Films, Disney Movie Surfers, Muppet's Bohemian Rhapsody, Eye of the Storm

Tim Gibbons
Executive Producer, Curb Your Enthusiasm

Jason Yim
President and Executive Creative Director, Trigger, Digital Marketer and Content Creator: Spider-man franchise, Toy Story 3, Evil Dead (iPhone and iPad game)

2:00PM - 3:15PM
DIGITAL CINEMA AND THE NEW ENTERTAINMENT MODEL Sponsored by CINEDIGM
Open

Digital cinema is no longer the “wave of the future”—it’s here, and its impact is being felt across all parts of the entertainment ecosystem. Produced By 2011 is proud to present this in-depth discussion addressing everything from the overall entertainment model and windowing rights, to partnering with exhibitors and the impact of theatrical marketing innovations like 3D and live events. Hear directly from studio chiefs, exhibition leaders, agents, producers and entrepreneurs how they are addressing the game-changing innovations revolutionizing our business.

MODERATOR:

Chris McGurk
Chairman and CEO, Cinedigm Digital Cinema, producer and distributor of alternative content and independent films, including LIVE 3D and 2D sports, concerts and red carpet premieres

SPEAKERS:

Adam Devejian
Business Development Executive, Creative Artists Agency (CAA)

Trevor Drinkwater
CEO, ARC Entertainment

Clark Hallren
Managing Partner, Clear Scope Partners

Greg Jacobs
Head of Distribution North America, Red Bull Media House

John Penotti
President and Founding Partner, GreeneStreet Films, In the Bedroom, A Prairie Home Companion, Swimfan

Marco Weber
Producer, Igby Goes Down, Unthinkable, The Thirteenth Floor

3:15AM – 3:45AM
Break

3:45PM - 5:00PM
CONVERSATION: MORGAN FREEMAN AND LORI MCCREARY
Full

For storytellers seeking to expand their prospects, establishing creative partnerships with talent has become one of the most reliable paths to building a career as a producer. In this session, producing partners of 16 years, Morgan Freeman and Lori McCreary of Revelations Entertainment discuss the nature of their partnership. Particular emphasis will be placed on the symbiotic relationship between talent and producer, focusing not only on the creative possibilities afforded the producer, but how the producer’s skill set can support and enrich an actor, director or writer’s approach to her or his own craft. Freeman and McCreary’s own work will provide case studies in such partnerships, particularly their celebrated drama Invictus, which they developed jointly at Revelations, and saw to fruition in 2009.

MODERATOR:

David Picker
Former Head of Production at three studios (United Artists, Paramount and Columbia) and Producer and Executive Producer of such movies as The Crucible, Lenny and The Jerk

SPEAKERS:

Morgan Freeman
Academy Award Winning Actor, 2011 AFI Lifetime Achievement Award Recipient, Co-Founder, Revelations Entertainment, Director, Bopha, Executive Producer, Discovery Science Channel’s Through the Wormhole, Invictus

Lori McCreary
Co-Founder and CEO, Revelations Entertainment, Producer, Invictus, Executive Producer, Discovery Science Channel's Through the Wormhole with Morgan Freeman, Producer, Camera Assessment Series

3:45PM - 5:00PM
"NO EXCUSES!" WITH LAWRENCE GORDON
Open

Academy Award®-nominated producer Lawrence Gordon (Die Hard, Field of Dreams, Watchmen, and Former President of 20th Century Fox) has seen it all, done it all, and produced it all. Now he shares the wealth of his experience in a no-holds-barred Q&A session that promises the raw, unvarnished truth about our industry and what it takes to have a career as a producer. Conference-goers should arrive ready with their questions. Attendees to Gordon’s sessions at Produced By in prior years know that the iconic producer pulls no punches and respects no sacred cows, but that his message is ultimately an encouraging one, there is ‘no excuse’ to not get into and stay in this business.

3:45PM - 5:00PM
THE POST-PRODUCTION ECOSYSTEM: MAKING SMART BUSINESS CHOICES Sponsored by AVID
Open

Producers today are faced with an incredible landscape of equipment and platform choices, and the decisions you make can greatly impact your deadline and bottom line. The key is understanding the true cost of implementing new technology. This session, featuring a panel of top producers (moderated by Creative Cow’s Debra Kaufman and Avid’s Vincent Maza), will discuss the business requirements of taking a project through post production—including file-based workflows, 3D, and digital mastering—and how choosing the right solutions can stretch your production budget and deliver scalability for your needs.

MODERATORS:

Debra Kaufman
Associate Editor, Creative COW Magazine

Vincent Maza
Worldwide Marketing Manager, Post - Production, AVID
SPEAKERS:

Joe DeOliveira
Producer and Guild Member, Notable Producer credits: The Station, Lie to Me, Dirt, Strong Medicine, and Second Noah

Celia Hamel
Head of Post Production, ABC Studios

Webb Weiman
Head of Post Production, Magical Elves

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