Natalie Farsi is a seasoned digital media executive with more than a decade of experience in creating and marketing content on every digital distribution platform, including cable, broadband, game consoles and mobile for both Internet and traditional media companies.
She presently oversees the mobile business efforts for Warner Bros. Digital Distribution and Warner Bros. TV Group. In this role, Farsi has expanded the development, distribution and marketing of a diverse portfolio of mobile products, and is Warner Bros.'s key negotiator with wireless carriers and mobile service providers.
Previously, Farsi had served as a mobile consultant to the studio since September 2007, where she was part of the team that profitably launched a multi-format mobile product suite for TMZ, including a popular iPhone application, a cross-carrier mobile web site and video licensing deals with Verizon VCAST and AT&T, among others. In this role, Farsi also spearheaded the launch of the company's first ad-supported mobile products.
Before that, Farsi was Senior Vice President, Content and mCommerce, for Fox Mobile Entertainment, overseeing Fox Mobile Studios and the company’s direct-to-consumer mobile entertainment service. Prior to joining Fox, Farsi served as Vice President of Media at m-Qube, a pioneer in the mobile entertainment space, for which she developed strategic business partnerships with a number of leading media companies to launch new mobile products and direct-to-consumer entertainment services.
From October 1997 to November 2003, Farsi maintained her own independent media consultancy, and previous to that, held management positions at America Online and Prodigy.
