Elan Lee has spoken all over the world on next-generation entertainment, and is considered one of the creators of the Alternate Reality Game genre. As a Founder of Fourth Wall Studios, he has led the design of projects for Paramount, NBC, and Bungie Studios.
Lee started his career at the Microsoft Game Studio, where he was a lead designer for the Xbox launch portfolio. During his time at Microsoft he directed the world's first ARG, The Beast, for Steven Spielberg's thriller, AI: Artificial Intelligence.
As Co-Founder and Vice President of Design for 42 Entertainment, Lee pioneered some of the most influential titles in transmedia entertainment such as I Love Bees, and Nine Inch Nails: Year Zero. In 2006, Lee co-founded EDOC Laundry, a company that creates ARGs using clothing as the gateway platform (consumers discover messages hidden within the garments that unlock online episodes of a narrative. Each new episode of the story is hidden in a new item of clothing.)
Lee has won awards for best web game of the year, best advertising campaign of the year, and best idea of the year.
