Brent Imai is the Head of Content Development for AT&T. Imai is responsible for delivering original and compelling programming across the U-verse TV, online and mobile platforms. Imai has worked in the entertainment industry for more than 25 years, focusing on the intersection of content development and new technologies.
Prior to joining AT&T, Imai provided consulting services to professional sports teams, leagues and entertainment companies. Imai produced the Emmy Award–winning NASCAR In Car series, which provided viewers the ability to customize the program by selecting which drivers they followed during the race. Previously, Imai was Vice President of Interactive Television Company, ACTV. In this position, he worked with networks such as CNN, GSN, MTV and Fox Sports Net to develop new business and interactive television concepts. Prior to his work at ACTV, Imai was a member of the management team that developed “Prime Ticket” regional sports network serving Southern California. As executive producer, he oversaw production, programming and creative direction for the startup network.
Mr. Imai began his career in sports television working for the L.A. Lakers and L.A. Kings broadcasting department.
