
Worldwide Marketing Director at Warner Bros. Digital Distribution oversees global business planning and marketing for the studio’s theatrical and acquisition film slate across emerging media platforms including digital cable, satellite, IPTV (Verizon FiOS, AT&T U-Verse), game consoles (PlayStation 3, Xbox 360), mobile devices and the internet (iTunes, Amazon VOD).
In this role, she oversees global business planning and marketing for the studio’s theatrical and acquisition film slate across emerging media platforms including digital cable, satellite, IPTV (Verizon FiOS, AT&T U-Verse), game consoles (PlayStation 3, Xbox 360), mobile devices and the internet (iTunes, Amazon VOD). In 2007, Bohn launched a landmark campaign for the industry’s first major “day & date” film release on VOD and DVD. Today, WB leads the industry with the majority of its slate released simultaneously across all home entertainment platforms.
Bohn also works with top tier mobile game licensees including Electronic Arts and Glu Mobile to bring key properties to market and recently launched the studio's global iPhone app publishing business unit. She supervises original content development, negotiates publishing and IP licensing deals with third party developers and manages the overall relationship with Apple’s App Store.
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